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ASDA has satisfied Maslow’s hierarchy of needs and has followed the hierarchy structure and realized than in order to reach the highest level, the bottom levels but initially be fulfilled. By offering its employees an extremely competitive salary well equipped canteen with high quality food and drink shows that ASDA are automatically matching the first levels of Maslow’s hierarchy of needs.
Asda can become the cost leader but only within a specific market or Asda can offer special products, service with high value within a segment of market. In pursue focus strategy, Asda could develop their brand loyalty which help Asda decrease threat of new entry. One of dangerous problem in applying Porter’s Generic Strategy is that some organizations try to do all three and become stuck in.
A brief introduction of ASDA: ASDA group of company operates as one of the largest food retailers in the United Kingdom. The company’s stores sell a wide variety of merchandise including food and apparel, along with house wares, music videos, and books.
